When I started almost ten years ago, I had just finished university and wanted to be a famous designer, draw for many brands, and be recognized for my designs.

Today, after a few years of experience and maturity in the (design) world, I realized that that path would never make me become an established and happy professional.

Traveling a lot, I got to know some design industries that have attracted my interest, realizing that all that glamorous world is not as I thought, especially as regards the consequences and impacts that the products created by these companies cause over their life.

It was then that I started to question the big brands in this sector, just like I did in my daily life with the products I consumed.

I was wondering about mass production, such as low prices, the production chain, the materials used, and their origins (such as wood, plastic, metals, and polymers) and especially after how long and how they were recycled.

Little is said about the environmental impact caused by the design industry because the industrial design is not separate from the product, it contains much of what we use in everyday life, from cars to simple glass.

Industry accounts for much of the damage done to nature.

- The pollution of rivers, springs, and groundwater causes the death of thousands of animals and makes the water in the affected places unsuitable for human consumption;

- The emission of toxic gases is responsible for air pollution which, if inhaled, can motivate the appearance of respiratory problems and allergies;

- Soil contamination, due to the use of materials and biological losses, can devastate entire forests and damage food production; Industries that pollute the environment are condemned to compensate for damages caused, such as the payment of fines and indemnities, the interruption of its activities, and the detention of those responsible.

In my opinion, the design of new products also requires the ability to manage materials and their impact on the environment. The responsibility for this product lies with us throughout its life cycle.

As a young designer, I had the opportunity to design for some famous brands and to be recognized for some products created with them, this is the dream of all aspirants who enter the design market who like me have been exploited as interns, designing pages of ideas, which will subsequently be produced without the payment of royalties.

For this and much more, I decided to stop and create my production. Working directly with my craftsmen, who like me are passionate about what they do and follow closely and above all participate in this process.

 One of the precepts that I respected most from the beginning is to surround myself with people who, like me, grew up immersed in the ceramic tradition, respecting the artisan processes and above all the life of these objects.

 That's why today I am proud to say that my brand's products are handmade, using both environmentally friendly innovative techniques and also traditional methods handed down from generation to generation within my family.

To get an idea, it takes at least thirty days to produce a piece! That's right, thirty days! I already thought there was something wrong with that and I mistakenly compared my production with the mechanized one in series, of the big industries. Today I am proud of what I have built because I know that behind this production time there is no slavery or inadequate work situations.

I think my objects have much more than a unique design, they are timeless and acquire particular energy that passes from the hands of those who design them and create them to our customers, telling our unique story.

I believe that being a designer means acting to solve problems starting from our physical and spiritual needs and I chose to do it from the beginning to the end of the process, taking all the responsibilities, enhancing the lasting use of the object, which will pass in my customer’s hands from generation to generation.